In todays lesson we made a mood board for our chosen band. Our band is called Crimson we changed it from Tonic which was the name given in the brief. We have also thought of possible locations and scenes that we want in our music video. Throughout the video there will be individual people singing lines from the song. The people will be split in to two groups one group will be common people and the other group will be people who want to be common people. Each group will form together as gangs and have a multicolored powder fight in a park.

A bit like this



or this

Adorno and Horkheimer The culture industry

From this lesson I have learnt about Adorno and Horkheimer. The class was put into four groups where we had to be Louis Walsh, Kelly Rowland, Gary Barlow and Tulisa. We watched some acts from the X Factor and we had to judge them on their image, personality, singing and where they would fit into the music industry? would they sell records?. My group 'Louis Walsh' voted Janet Devlin through. We said that she had a very beautiful unique voice, a shy/innocent personality which makes her likable and not cocky. She is only 16 so she has a lot of time to get even better. Her image is good she is natural and pretty. But her image will change as the show goes on.

A comparison to Adorno and Horkheimer's theory is the X Factor. The X Factor is a show where people can show off their talent, they arrive as themselves but if they get any further into the competition they get transformed in to a 'superstar' overnight. Their image will be transformed from how they looked originally to having nice hair and new fashion style, they get a complete makeover. X Factor is a capitalist institution who seeks to maintain the status quo. Capitalist institution is a system in which the means of distribution are privately owned or corporately owned. The X Factor is like a machine they produce 'products' to fit the mass audience. A good example of this would be JLS. JLS were transformed to suit the music industry and draw in the audience. A way of attracting a large number of female fans would be sex appeal. So JLS changed their image now and then of having low tight tops to show off their muscles and bodies.

JLS just the start of getting famous


Then they started to get an image of their own colours. This encouraged people to buy clothing of the same colour of their favourite JLS member.


Their image starts to mature and they dress smart but casual.


Then the sex appeal. The are topless to attract the ladies and can be inspiering for young males who wasnt to look like them.





The Culture Industry:

Adorno and Horkheimer adopted the term 'culture industry' to argue that the way in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods.

Adorno and Horkheimer argued that the culture industry exhibited an 'assembly- line character' which could be observed in the synthetic, planned method of turning out its product.



GOT TO BE FINNISHED

Pulp- Common people, our chosen song

Pulp are an English britpop band who formed in 1978 in sheffield. The band is made up of vocalist Jarvis Cocker,Candida Doyle,Mark Webber,Steve Mackey and Nick Banks. The band was original known as Arabacus Pulp. The English pop group went through numerous incarnations in the '80s, and has had 24 members since. Pulp's music was in the tradition of Bowie-esque synth-pop and it captured the attention of a youth starved of this type of music. The band earned positive reviews and a Top 10 album with "His 'n' Hers" The following year, the Sheffield band confirmed its status as pop stars with the album "Different Class", which went straight to number one.

A quote from the band "Please understand. We don't want no trouble. We just want the right to be different. That's all."

Music video brief

I have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. with this in mind, their release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!

Tonic

Rob- 25

Sam-24

James-25

nick-23

They are middle class lads from Portsmouth, Sussex. They started the band when they were in school and after performing in local pubs and clubs for a few years were scouted by a local producer and eventually signed to rough trade.

Sound: Funky pop with an indie undertone

music ideology: ' it's not nuclear physics, it should be fun!'

Influences: Supergrass, Blur, Pulp, Queen

Likes: Gigging, hanging out, music festivals,partying and drinking, mates.

Dislikes: People who take themselves too seriously, fake people and politics

Britpop

Britpop is a subgenre of alternative rock that originated in the United Kingdom. Britpop emerged from the British independent music scene of the early 1990s and was characterised by bands influenced by British guitar pop music of the 1960s and 1970s. The movement developed as a reaction against various musical and cultural trends in the late 1980s and early 1990s, particularly the grunge phenomenon from the United States. In the wake of the musical invasion into the United Kingdom of American grunge bands, new British groups such as Suede and Blur launched the movement by positioning themselves as opposing musical forces, referencing British guitar music of the past and writing about uniquely British topics and concerns. These bands were soon joined by others including Oasis, Pulp, supergrass, sleeper and Elastica.

Britpop groups brought British alternative rock into the mainstream and formed the backbone of a larger British cultural movement called Cool Britannia. Although its more popular bands were able to spread their commercial

Rough Trade

A man called Geoff Travis started off Rough Trade. Geoff traveled to North America and got a huge record collection and then shipped them back to the UK which became the starting point for the Rough Trade Shop. Travis went into the distribution businesses and started taking and selling records from bands which created the 'do it yourself' system. The do it yourself system is where singers or bands can go to the shop and let Geoff Travis listen to their single and he can sell it at his shop. Rough Trade then became an independent record label that started in 1978. The label got bigger and they had to move out of the shop.The genre of music that Rough trade specialised in is Punk rock/Jamaican music.By the end of 1979, a number of bands are now associated with Rough Trade had started to release records on the label, including Scritti Politti and The Raincoats. When its first album, 'Stiff Little Fingers’ ‘Inflammable Material’, was released later in the year, it became the first independent record in history to sell over 100,000 copies. Once this happened to any band,Rough Trade had trouble holding onto them once they wanted to make a break through and want to go main stream. Rough Trade produced quite a few succesful bands Such as The Smiths,The strokes, The libertines and Duffy. The Smiths were sighned in 1983 and rought Rough Trade into new territory. The independent music scene was gradually giving way to what is now recognised as ‘indie'. The success of their records meant that the label had to learn how to promote a band in a way it had never had to do before.



A lady called Jannett Lee was approached by Geoff Travis with an offer to join him in managing the Rough Trade label. In 1987 they became full partners. Rough Trade had many successes, signing acts such as Stiff Little Fingers, The Smiths and The Sundays. Rough Trade went bankrupt in 1991 because of cash flow problems within their distribution business. Lee and Travis then moved into band management for successful groups including The Cranberries and Pulp.

In 2000 Sanctuary Records decided to bring back Rough Trade and brought on Lee and Travis to run their old label once. Rough Trade then success with The Strokes, Arcade Fire and The Libertines. In July 2007 Sanctuary Records then sold Rough Trade to the Beggars Group making it once again independent. Jannett Lee personally managed a singer called Duffy, from 2006 until the relationship ended in January 2010.

Major VS. Minor

Which subsidiary labels do Sony BGM own?

Columbia Music Group
Epic Label Group
Roc Nation
RCA Music Group
Sony Masterworks
Provident Music group
Legacy Recordings
RED Distribution
IODA Labels
Sony Music UK
Sony Music Japan

99 Problems


Genre characteristics

- Costumes, gangster, Street look
- Gangster life style
- Getting into trouble with the police
- White & Black race, jail mates are all black, police man and guy in suit are white.
- Hip-Hop street dancing
- Urban setting, Brooklyn, rundown

Lyric & Visuals

- The song is about being a gangster the life style illustrates this.
- Synchronous relationships throughout image reflecting the lyrics
- sometimes more specifically for example she says 'God' and there is an image of a crucifix. 'Bitch'= image of a dog and also a woman.
- Stories are illustrated by visuals- narrative paparazzi- cameras flashing taking pictures of people in jail.

Music and Visuals

- Camera movement is jerky and constant which matches the rise and fall of the beat
- Cuts are in sync with the bass

Demands of the record label

- Lots of low angle and close up shots of jay-z makes him appear powerful to promote with in the hip-hop industry
- Fewer shot of him than you would expect, he is being modest.

Notion of looking

- Someone looks out of a car window looking in to the wing mirror at the police man
- There is x-ray vision looking through the car boot which has lots of money inside, it is only for the viewer to see the police don't know is there.
- The hand over the camera lens we can only see through the fingers

Inter textual references

- When he is getting shot he dose the matrix thing
- Black and white footage just like old gangster films
- Ric Ruben was in the video

Coffee and TV


Music and Visuals:
The pace of the guitar gets faster and louder as the milk carton walks through the dark alley way, also the milk cartons facial expression tell us that he is scared. Also the music changes when the female milk carton goes to heanven

Lyrics and visuals:
There is a part in the video where the milk carton gets on the back on the motorbike when the lyrics say 'Take me away from this big bad world.'

Genre characteristics:
Indie rock, britpop

Notion of looking: There is a part where the milk carton is looking through the window at the band while they are playing

Demands of the record label:
The band are only in this music video towards the end this suggests that the are well known and don't need to be shown throughout.

inter textual references: The only intertextual refrence I made was Toy Story 3 when the pink bear is looking through the window just like this milk carton.


I had to choose my favourite music video and analyse it.
Coldplay are an English rock band formed by four members,Chris Martin, Johnny Buckland, Guy Berryman and Will Champion.



The reason why i have chosen to analyse this music video is because it has an exiting energy with all the different vibrant colours which suits the song, it is also filmed like a stop motion picture which gives it a jerky effect. I am going to analyse this music video by using Goodwin's theory.

At the beginning of the video there is already one of Goodwin's theories which is music and visuals, as the song begins the sun starts to raise over the city. Then we get taken onto this colourful journey by paintings. There are lots of links with the lyrics and visuals throughout the video. There are some lyrics painted on the walls and floor or there are picture representing the words. For example the lyrics 'I turn the music up i put my records on' is painted onto to the walls of what looks like a derelict building. When he says 'alight' the word is surrounded by yellow lines, the word 'tree' is represented by simple paintings of trees and when he says 'i feel my heart stop beating' the are lots of hearts appearing behind him, he also dose a gesture with his fist and touches his heart with it. I like the way how the video has this illusion of hip popping up from a place where hes not meant to be, by this i mean at one point he is sitting on the floor and the the camera turns right and he then running towards the camera. While there are no lyrics and you can only hear the guitar and then there is this mass of colour expressing the sound. I noticed that the camera goes behind a pillar to give the impression that it is continuously flowing although there is a jerky, glitchy effect. Chris Martin then goes in to a dark room with luminous paint splatted all over the walls where the band come together as one. This part is slightly in slow motion and gives the effect that the lights are being turned on and off.I think that the notion of looking could be when the viewer has to follow the paint.Right at the end of the video when there is just the drummer there is another like with the music and visuals, the drummer changes hit position every time you can hear the beat.The bands image is normal they are dressed in everyday normal clothes, they are'nt wearing anything fancy or over the top, they just look like middle class people.

I found another video of Cold play that is similar

My top 5 music videos directed by Dave Meyers on Prezi

About Dave Meyers

Dave Meyers is an American music video director. Dave Meyers has directed over 200 music videos involving artists such as P!nk who he has done alot of videos for. In early 2008 Dave Meyers directed the first 3D music video for Missy Elliott's singal Ching-a-ling.


From my resurch on Dave Meyers also directs music videos for artists who are singing a song for a film of a song that is in a film. For example Avril Lavigne who sang 'Alice' for the film Alice in Wonderland.

Dave Meyers time line


Dave Meyers is a frequent collaborator to P!nk, and Missy Elliott, he co- directed "Lose Control", winning the Grammy Award for Best Short Form Music Video in 2005.

P!nk's Get The "Party Started" video won Best Female & Best Dance at the MTV Video Music Awards in 2002, Stupid Girls won Best Pop in 2006 and So What won Video of the Year at the MTV Australia Music Awards in 2009.

Meyers went to Loyola Marymount University upon graduation from Berkeley High School, acquired degrees in Film Production and Philosophy, and worked his way through the studio systems at Paramount and Fox before filming his first music video with rap crew The Whoridas. His video for Missy Elliott's "Work It" won the 2003 MTV Video Music Award for Best Video of the Year. He directed the 1999 Eddie Griffin comedy Foolish, and the 2007 remake of The Hitcher which was produced by director Michael Bay.

In May 2009, Meyers directed Britney Spears' music video for "Radar" in Santa Barbara. Then in January 2010, he directed Avril Lavigne's music video for "Alice." In the fall 2010. he directed Katy Perry's "Firework".

Now Dave Meyers has just recently directed Avril Lavigne's music video for "Wish You Were Here" wich was released on Septenber 8th 2011.


Analysing a music video directed by Dave Meyers.



The music video I am going to analyse is 'Perfrect' by P!nk by using some of Goodwin's theory techniques. This music videos Budget was $500,000 the genre is pop rock. The lyrics content and themes are about how people should accept each other for their true identities the message behind the video is P!nk's feelings against depression, and suicide.

The video begins with a man and woman lying in bed,the woman looks depressed and reflective. The song begins and there is a relationship between the music and visuals, there are three cuts from the woman to the teddy to the woman and to the wall. The cuts happen when the guitar is strummed.

The video goes back in time to when the woman was a little girl and gradually shows her growing up. The story is being told by P!nk and the projections on the wall. This could be linked with the notion of looking because the viewer is looking at the story through these projections.

Also in another scene, she is a little older and watching two children out of a window, who are sitting outside a bouncy castle, and they look up at the window. The girl ducks down from the window and sits on the floor, looking sad. The notion of looking in this part is where she is looking out of the window because the viewer can also see what she is seeing.

Next, the girl is older and argues with her mother about the way she is dressed. The girl has dark make-up around her eyes and bright red lipstick, she is wearing cheakard top and a really short skirt she has a punky look to her with all the braceletts around her arms and necklace. i would say this is a steriotypical look but its not too over exaggerated.

She is shown vandalizing toilet cubicles with the words "Skinny bitches" while snorting drugs and looking enviously at girls in the bathroom. She then spies on two girls trying on dresses in a shop, at this point there is more notion of looking, the viewer can see one of the girls looking at herself in the mirror.

She is then shown weighing herself on a bathroom scale, the viewer can see her through an open door way here is some more notion of looking. There is a steriotypical look for an anorexic person you can see her ribs and spine clearly visible through her skin.

The next scene shows her lying in a bathtub carving the word "Perfect" in her arm with a razor. She looks at the same teddy bear from her childhood. She gets up and cuts her hair off while looking at the mirror.

Near the end of the video, the woman is shown working on a painting. Pink is shown "raising her glass" to her, and the girl smiles and raises her glass back. At the exhibition she meets the man she's in bed with at the beginning of the video. The video goes back to the present. She gets out of bed and takes her childhood teddy bear into her daughter's room.

The final scene shows a relation ship between lyrics and visuals where she is mouthing the words "You are perfect to me" to her daughter. Meanwhile, Pink is shown singing in a room with pictures of the woman's flashbacks.

Overall in the whole video I found lots of notion of looking shots but not many of the other Goodwin's theory techniques. The thing that i like most about this music video is how the story goes back and forth from P!nk and then to the projections but you can still see the story going on behind her. I thought this was very clever idear that Dave Meyers had and it worked.

Lesson 1 CODES AND CONVENTIONS

Bessie Smith 1920's is a good example for one of the first to use a music video to show their single


Bob Dylan Subterranen Homesick blues 1995 is considered to be one of the first modern music videos


In 1970 the record industry discovers TV shows as a great opportunity to promote their artists. They focus on producing shot 'promos'.


Queens Bohemian Rhapsody 1975 is considered to be one of the first to use advanced visual effects



Technical codes
Camera work: How images are sequenced will have significant impact on meaning i.e close-ups shots predominate and create a sense of intimacy for the viewer.
Editing: fast cut montages, slower pace, the pace has to be intime with the song,chroma key of green screen.

Goodwin's music video analysis:
relationships between music and visuals
relationships between lyrics and visuals
Notion of looking e.g out of a window, through a key hole
Intertextual refrence, paintings/art,films
Theme and narrative

Artist research

Take That are an English five-piece vocal pop group comprising Gary Barlow, Howard Donald, Jason Orange, Mark Owen and Robbie Williams. Barlow acts as the lead singer and primary songwriter. In total, the group have had 27 top 40 singles and 16 top 5 singles in the United Kingdom alone, 11 of which have reached number 1, as well as having seven number 1 albums.












Take That Timeline

1991- First single "Do What U Like" released in July, this caused a bit of controversy for nudist video, fails to make significant chart impact.
Second single, "Promises," becomes first top 40 hit in November. My impression of Take That's image this early into their carea is that they are after the ladies and having a bit of fun, they are dancing around shirtless in leather jackets sowing off their bodies. There are lots of close-ups of their crutch areas, they look like they are wearing kinky clothes with the studded area around their crutch which stands out. They are playing around with cream and putting jelly all over their bodies Gary Barlow even has a girl massaging it into his body. They seem very playfull and exited.


1992- After missing the top 40 with third single, "Once You've Tasted Love," their fourth single, "It Only Takes a Minute" becomes their first top 10 hit in June.
First album, Take That and Party, is released in September.


1993- The seventh and final Take That and Party single, "Could It Be Magic," hits #3 in January.
At the Brit Awards, three Take That singles are nominated for Best British Single: "It Only Takes a Minute," "A Million Love Songs," and the winner, "Could It Be Magic."

In July, "Pray" becomes the group's first #1 hit; it debuts at #1 and stays there four weeks.

The group teams up with Lulu for its October single, "Relight My Fire," which becomes their second #1 hit.

Second album, Everything Changes, debuts at #1 in October and is the third-biggest album of the year.

In December, "Babe" becomes their third #1, but it just misses Christmas #1.


1994- "Pray" wins the Brit Award. They are also nominated for Best British Group.
"Everything Changes" becomes the group's fourth consecutive #1 hit in April."Sure," a single from their third album, becomes their fifth #1 hit in October.

1995- "Back for Good" spends 4 weeks at #1 in April. The song is the group's biggest hit, selling nearly a million copies and hitting #1 all over the world.


Third album Nobody Else is released in May and becomes their second #1 album.
During the time "Never Forget" is being promoted and Robbie Williams announces he is leaving Take That. Nobody Else is released in the US in the fall, featuring a new cover image without Robbie, eventually peaking at #69.


"Back for Good" becomes the group's first and only US hit, peaking at #7 in November.


1996- "Back for Good" wins Best British Single at the Brit Awards, their third win in this category.

In February, the group announces that it is breaking up.
A remake of the Bee Gee's "How Deep Is Your Love" is released as the group's final single in March, although without Robbie, since he'd already left. It spends 3 weeks at #1, the band's 8th #1 hit.


Solo Careers
1996-

1997-Robbie's second single Old Before I Die
-Gary scores a second #1 hit a month later with "Love Won't Wait."
-Gary's debut album, Open Road, is released in June and hits #1.
-Robbie releases his debut album, Life Thru a Lens, in October.
-Robbie releases a fifth single, the ballad "Angels."


1998-Gary and Robbie are both nominated for the Brit Award for British Male Solo.
-Robbie scores his first solo #1, Millennium.

1999- "Angels" wins the Brit Award for Best British Single, while "Millennium" is also nominated for that award and wins Best Video.


Take That: A New Beginning

2006- Gary, Howard, Jason and Mark re-form Take That. Take That's first single in 10 years, "Patience," is a massive #1 hit, spending 4 weeks at #1 just before Christmas. The group releases its first album in 11 years, Beautiful World, to instant success.


2007- Patience wins the Brit Award for Best British Single.'Shine' the second Beautiful World single, hits #1 in February. It is the group's 6th consecutive #1 hit.A one-off single, "Rule the World," is released in October.



2008- "Greatest Day" is released, becoming the group's 11th #1 hit.

The Circus, the group's fifth album, is released and like its predecessor, is another big hit, becoming 7x platinum and the year's second-best-selling album, behind Duffy's Rockferry.

2009- Robbie rebounds with Reality Killed the Video Star and hits #2 with its lead single, "Bodies,"



2010- Take That announces that Robbie will return to the group.
Robbie and Gary bury the hatchet with cheeky duet, "Shame,"



"The Flood" is released in November as the first single from Progress. It the group's first single to include Robbie Williams since "Never Forget" in 1995.