Wednesday 14 September 2011

About Dave Meyers


Dave Meyers is an American music video director. Dave Meyers has directed over 200 music videos involving artists such as P!nk who he has done alot of videos for. In early 2008 Dave Meyers directed the first 3D music video for Missy Elliott's singal Ching-a-ling.


From my resurch on Dave Meyers also directs music videos for artists who are singing a song for a film of a song that is in a film. For example Avril Lavigne who sang 'Alice' for the film Alice in Wonderland.

Dave Meyers time line


Dave Meyers is a frequent collaborator to P!nk, and Missy Elliott, he co- directed "Lose Control", winning the Grammy Award for Best Short Form Music Video in 2005.

P!nk's Get The "Party Started" video won Best Female & Best Dance at the MTV Video Music Awards in 2002, Stupid Girls won Best Pop in 2006 and So What won Video of the Year at the MTV Australia Music Awards in 2009.

Meyers went to Loyola Marymount University upon graduation from Berkeley High School, acquired degrees in Film Production and Philosophy, and worked his way through the studio systems at Paramount and Fox before filming his first music video with rap crew The Whoridas. His video for Missy Elliott's "Work It" won the 2003 MTV Video Music Award for Best Video of the Year. He directed the 1999 Eddie Griffin comedy Foolish, and the 2007 remake of The Hitcher which was produced by director Michael Bay.

In May 2009, Meyers directed Britney Spears' music video for "Radar" in Santa Barbara. Then in January 2010, he directed Avril Lavigne's music video for "Alice." In the fall 2010. he directed Katy Perry's "Firework".

Now Dave Meyers has just recently directed Avril Lavigne's music video for "Wish You Were Here" wich was released on Septenber 8th 2011.


Analysing a music video directed by Dave Meyers.



The music video I am going to analyse is 'Perfrect' by P!nk by using some of Goodwin's theory techniques. This music videos Budget was $500,000 the genre is pop rock. The lyrics content and themes are about how people should accept each other for their true identities the message behind the video is P!nk's feelings against depression, and suicide.

The video begins with a man and woman lying in bed,the woman looks depressed and reflective. The song begins and there is a relationship between the music and visuals, there are three cuts from the woman to the teddy to the woman and to the wall. The cuts happen when the guitar is strummed.

The video goes back in time to when the woman was a little girl and gradually shows her growing up. The story is being told by P!nk and the projections on the wall. This could be linked with the notion of looking because the viewer is looking at the story through these projections.

Also in another scene, she is a little older and watching two children out of a window, who are sitting outside a bouncy castle, and they look up at the window. The girl ducks down from the window and sits on the floor, looking sad. The notion of looking in this part is where she is looking out of the window because the viewer can also see what she is seeing.

Next, the girl is older and argues with her mother about the way she is dressed. The girl has dark make-up around her eyes and bright red lipstick, she is wearing cheakard top and a really short skirt she has a punky look to her with all the braceletts around her arms and necklace. i would say this is a steriotypical look but its not too over exaggerated.

She is shown vandalizing toilet cubicles with the words "Skinny bitches" while snorting drugs and looking enviously at girls in the bathroom. She then spies on two girls trying on dresses in a shop, at this point there is more notion of looking, the viewer can see one of the girls looking at herself in the mirror.

She is then shown weighing herself on a bathroom scale, the viewer can see her through an open door way here is some more notion of looking. There is a steriotypical look for an anorexic person you can see her ribs and spine clearly visible through her skin.

The next scene shows her lying in a bathtub carving the word "Perfect" in her arm with a razor. She looks at the same teddy bear from her childhood. She gets up and cuts her hair off while looking at the mirror.

Near the end of the video, the woman is shown working on a painting. Pink is shown "raising her glass" to her, and the girl smiles and raises her glass back. At the exhibition she meets the man she's in bed with at the beginning of the video. The video goes back to the present. She gets out of bed and takes her childhood teddy bear into her daughter's room.

The final scene shows a relation ship between lyrics and visuals where she is mouthing the words "You are perfect to me" to her daughter. Meanwhile, Pink is shown singing in a room with pictures of the woman's flashbacks.

Overall in the whole video I found lots of notion of looking shots but not many of the other Goodwin's theory techniques. The thing that i like most about this music video is how the story goes back and forth from P!nk and then to the projections but you can still see the story going on behind her. I thought this was very clever idear that Dave Meyers had and it worked.

1 comment:

  1. This is a little descriptive, needs more textual analysis, comment on the symbolism of the images used

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