99 Problems


Genre characteristics

- Costumes, gangster, Street look
- Gangster life style
- Getting into trouble with the police
- White & Black race, jail mates are all black, police man and guy in suit are white.
- Hip-Hop street dancing
- Urban setting, Brooklyn, rundown

Lyric & Visuals

- The song is about being a gangster the life style illustrates this.
- Synchronous relationships throughout image reflecting the lyrics
- sometimes more specifically for example she says 'God' and there is an image of a crucifix. 'Bitch'= image of a dog and also a woman.
- Stories are illustrated by visuals- narrative paparazzi- cameras flashing taking pictures of people in jail.

Music and Visuals

- Camera movement is jerky and constant which matches the rise and fall of the beat
- Cuts are in sync with the bass

Demands of the record label

- Lots of low angle and close up shots of jay-z makes him appear powerful to promote with in the hip-hop industry
- Fewer shot of him than you would expect, he is being modest.

Notion of looking

- Someone looks out of a car window looking in to the wing mirror at the police man
- There is x-ray vision looking through the car boot which has lots of money inside, it is only for the viewer to see the police don't know is there.
- The hand over the camera lens we can only see through the fingers

Inter textual references

- When he is getting shot he dose the matrix thing
- Black and white footage just like old gangster films
- Ric Ruben was in the video

Coffee and TV


Music and Visuals:
The pace of the guitar gets faster and louder as the milk carton walks through the dark alley way, also the milk cartons facial expression tell us that he is scared. Also the music changes when the female milk carton goes to heanven

Lyrics and visuals:
There is a part in the video where the milk carton gets on the back on the motorbike when the lyrics say 'Take me away from this big bad world.'

Genre characteristics:
Indie rock, britpop

Notion of looking: There is a part where the milk carton is looking through the window at the band while they are playing

Demands of the record label:
The band are only in this music video towards the end this suggests that the are well known and don't need to be shown throughout.

inter textual references: The only intertextual refrence I made was Toy Story 3 when the pink bear is looking through the window just like this milk carton.


I had to choose my favourite music video and analyse it.
Coldplay are an English rock band formed by four members,Chris Martin, Johnny Buckland, Guy Berryman and Will Champion.



The reason why i have chosen to analyse this music video is because it has an exiting energy with all the different vibrant colours which suits the song, it is also filmed like a stop motion picture which gives it a jerky effect. I am going to analyse this music video by using Goodwin's theory.

At the beginning of the video there is already one of Goodwin's theories which is music and visuals, as the song begins the sun starts to raise over the city. Then we get taken onto this colourful journey by paintings. There are lots of links with the lyrics and visuals throughout the video. There are some lyrics painted on the walls and floor or there are picture representing the words. For example the lyrics 'I turn the music up i put my records on' is painted onto to the walls of what looks like a derelict building. When he says 'alight' the word is surrounded by yellow lines, the word 'tree' is represented by simple paintings of trees and when he says 'i feel my heart stop beating' the are lots of hearts appearing behind him, he also dose a gesture with his fist and touches his heart with it. I like the way how the video has this illusion of hip popping up from a place where hes not meant to be, by this i mean at one point he is sitting on the floor and the the camera turns right and he then running towards the camera. While there are no lyrics and you can only hear the guitar and then there is this mass of colour expressing the sound. I noticed that the camera goes behind a pillar to give the impression that it is continuously flowing although there is a jerky, glitchy effect. Chris Martin then goes in to a dark room with luminous paint splatted all over the walls where the band come together as one. This part is slightly in slow motion and gives the effect that the lights are being turned on and off.I think that the notion of looking could be when the viewer has to follow the paint.Right at the end of the video when there is just the drummer there is another like with the music and visuals, the drummer changes hit position every time you can hear the beat.The bands image is normal they are dressed in everyday normal clothes, they are'nt wearing anything fancy or over the top, they just look like middle class people.

I found another video of Cold play that is similar