Music video brief

I have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. with this in mind, their release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed!

Tonic

Rob- 25

Sam-24

James-25

nick-23

They are middle class lads from Portsmouth, Sussex. They started the band when they were in school and after performing in local pubs and clubs for a few years were scouted by a local producer and eventually signed to rough trade.

Sound: Funky pop with an indie undertone

music ideology: ' it's not nuclear physics, it should be fun!'

Influences: Supergrass, Blur, Pulp, Queen

Likes: Gigging, hanging out, music festivals,partying and drinking, mates.

Dislikes: People who take themselves too seriously, fake people and politics

Britpop

Britpop is a subgenre of alternative rock that originated in the United Kingdom. Britpop emerged from the British independent music scene of the early 1990s and was characterised by bands influenced by British guitar pop music of the 1960s and 1970s. The movement developed as a reaction against various musical and cultural trends in the late 1980s and early 1990s, particularly the grunge phenomenon from the United States. In the wake of the musical invasion into the United Kingdom of American grunge bands, new British groups such as Suede and Blur launched the movement by positioning themselves as opposing musical forces, referencing British guitar music of the past and writing about uniquely British topics and concerns. These bands were soon joined by others including Oasis, Pulp, supergrass, sleeper and Elastica.

Britpop groups brought British alternative rock into the mainstream and formed the backbone of a larger British cultural movement called Cool Britannia. Although its more popular bands were able to spread their commercial