Monday 12 September 2011

Lesson 1 CODES AND CONVENTIONS

Bessie Smith 1920's is a good example for one of the first to use a music video to show their single


Bob Dylan Subterranen Homesick blues 1995 is considered to be one of the first modern music videos


In 1970 the record industry discovers TV shows as a great opportunity to promote their artists. They focus on producing shot 'promos'.


Queens Bohemian Rhapsody 1975 is considered to be one of the first to use advanced visual effects



Technical codes
Camera work: How images are sequenced will have significant impact on meaning i.e close-ups shots predominate and create a sense of intimacy for the viewer.
Editing: fast cut montages, slower pace, the pace has to be intime with the song,chroma key of green screen.

Goodwin's music video analysis:
relationships between music and visuals
relationships between lyrics and visuals
Notion of looking e.g out of a window, through a key hole
Intertextual refrence, paintings/art,films
Theme and narrative



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